Post Graduation Diploma
DIGITAL
MARKETING
STRATEGY

ABOUT

ISAG is launching the 6th edition of the Postgraduate Program in Digital Marketing Strategy, aiming to provide solid training to solve marketing challenges and contribute to improved decision-making processes within companies.
With a highly specialized team of lecturers and consultants, up-to-date course content, appropriate teaching and learning methodologies, and a dynamic, hands-on approach, this program stands out as innovative and strongly oriented toward the online dimension of the business landscape.

GOALS

  • To create and oversee digital marketing campaigns
  • To use the new digital tools available in the context of their professional activity
  • To manage market presence professionally, leveraging the full potential of social media
  • To implement digital marketing campaigns and measure their impact
  • To create digital content that captures consumers' attention
  • To ensure digital presence is guided by ethics and legal compliance within this context

TARGET AUDIENCE

  • Professionals from various sectors, with or without prior training in digital marketing
  • Professionals who aim to properly define and implement marketing strategies
  • Professionals who wish to plan and execute their brand’s or company’s presence on social media and other social platforms
  • Executives seeking to acquire skills in the field of digital marketing
  • Professionals engaged in consulting activities
  • Marketing department managers
  • Marketing technical managers
  • Managers responsible for the online operations of companies
  • Professionals working in consulting activities

TRAINING TEAM

Coordenador da Pós-Graduação
Módulo: PG overview e Content Management Systems

Bruno Miguel Vieira

Docente no ISAG - EBS
Consultor Web CMS

Coordenador da Pós-Graduação
Módulo: PG overview e Content Management Systems

Módulo: Digital Marketing Strategy

Beatriz Santos

Head of Media & Digital no grupo Super Bock

Módulo: Digital Marketing Strategy

Módulo: Project Management

Ricardo Matos

Membro Scrum Alliance e Project Management Institute

Módulo: Project Management

Módulo: Digital Creativity

Sónia Araújo Pereira

Marketing Director na Xiaomi Store Portugal

Módulo: Digital Creativity

Módulo: Digital Legal Rights

Joana Cortez

Advogada Co-partner na MOCSA

Módulo: Digital Legal Rights

Módulo: E-Commerce

Rui Humberto

E-commerce Project Manager na Mobile Pill

Módulo: E-Commerce

Módulo: E-mail Marketing

Paulo Cunha

Gestor de Projetos Digitais no Grupo Salvador Caetano

Módulo: E-mail Marketing

Módulo: Display Advertising

Marco Gouveia

DIGITAL MARKETING TRAINER & CONSULTANT

Módulo: Display Advertising

Módulo: Social Media Marketing

Tiago Nogueira

Online Services Lead na Worten

Módulo: Social Media Marketing

Módulo: Influencer Marketing

Carina Nunes da Silva

Head of Marketing na empresa BSK Medical S.A.

Módulo: Influencer Marketing

Módulo: Video Marketing

João Mariano

Head of Marketing
na JP.di

Módulo: Video Marketing

Módulo: Search Engine Optimization

Gaspar Pereira

Product Manager e Growth Hacking na 7Graus

Módulo: Search Engine Optimization

Módulo: Web Analytics

Gonçalo Rebeca

Chief Marketing Officer at Exeedme

Módulo: Web Analytics

Módulo: Digital Marketing Project

Márcia Monteiro

Docente no ISAG - EBS
Consultora em Marketing

Módulo: Digital Marketing Project

SYLLABUS

Timeframe: 186 horas - 30 ECTS

PG Overview | 3h | Bruno Miguel Vieira

Digital Marketing Strategy | 12h | 2 ECTS | Beatriz Santos

Project Management | 9h | 1,5 ECTS | Ricardo Matos

Digital Creativity | 9h | 1,5 ECTS | Catarina Garcia

Digital Legal Rights | 6h | 1 ECTS | Joana Cortez

Content Management Systems | 18h | 3 ECTS | Bruno Miguel Vieira

Display Advertising | 15h | 2,5 ECTS | Marco Gouveia

E-Commerce | 12h | 2 ECTS | Rui Humberto

E-mail Marketing | 12h | 2 ECTS | Paulo Cunha

Influencers Marketing | 9h | 1,5 ECTS | Carina Nunes da Silva

Social Media Marketing | 15h | 2,5 ECTS | Tiago Nogueira

Video Marketing | 9h | 1,5 ECTS | João Mariano

Search Engine Optimization | 18h | 3 ECTS | Gaspar Pereira

Web Analytics | 18h | 3 ECTS | Gonçalo Rebeca

Digital Marketing Project | 18h | 3 ECTS | Marco Bagheri

CONDITIONS

Application deadline: 7 de novembro

Course start date: 18 de novembro

Classes will take place on Fridays from 7:30 PM to 10:30 PM and on Saturdays from 9:30 AM to 12:30 PM and 2:00 PM to 5:00 PM.
The following breaks should also be taken into account: Christmas, Carnival, and Easter periods.

Investment

-€
  • Application: - €
  • Registration: - €
  • Assurance: - €
  • Full payment: desconto de 5%
  • Payment option: 2 installments: desconto de 2%
  • Payment option: 3 installments: sem desconto
  • Info: Special conditions for ISAG Alumni
I want to apply

Pedido de informação


WHERE?

Campus de Salazares, Rua de Salazares, 842, 4000-442 PORTO
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Telef: +351 220 303 200
Fax: +351 226 099 223
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isag@isag.pt
programas.executivos@isag.pt
executiveacademy@isag.pt